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Ask HN: Any tips on landing sponsorships for a conference?

3 pointsby kmfalmost 7 years ago
Hey HN!<p>I&#x27;m putting together Byteconf React (byteconf.com) - it&#x27;s a free, two-day React&#x2F;JS conference streamed on Twitch.<p>A lot of the conference planning is going great! We&#x27;ve got a great initial set of speakers, and we received ~70 great talk proposals in our Call for Papers.<p>The thing that I haven&#x27;t quite nailed (this is my first conference) is getting sponsors interested in the event. From my point of view, it&#x27;s pretty compelling - as far as I can tell, it&#x27;s the first online-only conference for JS&#x2F;React devs, and it&#x27;s a great opportunity to reach an audience of devs around the world with a potential product&#x2F;service.<p>I&#x27;ve been reaching out to companies at a variety of sizes - from large ones like AWS&#x2F;MS&#x2F;Big 4-sized companies, and small ones like React consulting shops, etc. I&#x27;ve gotten a couple responses, but haven&#x27;t reached the point where a company is REALLY interested and wanting to secure a slot. Generally, people are interested, but by the time I send the prospectus, the conversation slows to a half.<p>I&#x27;m a software engineer, so I definitely have work to do on the marketing side of this conf! Any marketing-inclined people have tips on how to do conference sponsorship outreach well? Here&#x27;s the sponsorship prospectus, too: I&#x27;ve included prices&#x2F;perks&#x2F;etc and am 1000% open to any feedback.<p>https:&#x2F;&#x2F;drive.google.com&#x2F;file&#x2F;d&#x2F;1_EiIHX7lB2DQtJp327Ajxgk9ReIVU5Sc&#x2F;view?usp=sharing

1 comment

87almost 7 years ago
How many people are going to attend it? The prospect doesn&#x27;t mention that. Or who the organizer is. What&#x27;s the track record?<p>Judging by the prospectus it&#x27;s the first conference you&#x27;ve ever organized and you cannot make any predictions about the turnout (or know it&#x27;s going to be lackluster).<p>If that&#x27;s not the case then you haven&#x27;t communicated it[0].<p>Otherwise 500$ as the cheapest entry point is unreasonable. Quite frankly at this stage, as an unknown brand - they&#x27;re the ones doing you a favor.<p>I&#x27;d lower the prices AND make it clear they can participate without paying a dime. You can charge $$$ next year&#x2F;iteration.<p>[0] you mention some luminaries - well I don&#x27;t know who these people are. a simple byline like &quot;who created &lt;library x&gt; used by &lt;y&gt; people around the world&quot; would go a long way.
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