One thing that i believe they need to improve on here in Europe is allowing streaming between countries. There are a lot of people living outside their home countries here, who are not allowed to stream or watch a lot of content from home.
I am Swedish but living in Spain. I could see myself getting a streaming service for both Swedish content and UK content, if most of it was there, and not limited by some distribution agreement with Spain so i can not watch it online. This is where Netflix and Amazon has changed things the most i believe. I am able to watch the same show on launch day in Spain, US or Sweden. I don't have to wait 3 months for it to come to some tv channel here dubbed in spanish.
Better late than never as was noted in the article. As an old school capitalist, more competition is beneficial for users. Moreover, I'm happy to see that local content will benefit from this as there are quite a few cool german language shows.<p>They just need to get the pricing down right but maybe this could be another startup idea - offer a single monthly subscription to all VOD services, heh.