Just heard about this on Planet Money:
<a href="https://www.npr.org/templates/transcript/transcript.php?storyId=623988370" rel="nofollow">https://www.npr.org/templates/transcript/transcript.php?stor...</a><p>I have no relation to the co. I just think overall the Internet desperately needs information intermediaries who can honestly advise us on trust & quality. otherwise fraudsters / marketers can destroy it all.<p>Trust is the foundation of a healthy civilization.<p>Unfortunately, being such an intermediary often just does not pay. We could vastly improve the future health of society, if we can devise better business models for such intermediaries.