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Reverse Engineering A/B Tests (2009)

36 pointsby tinderlikeralmost 7 years ago

3 comments

al_ramichalmost 7 years ago
I suppose it's interesting to find out whether and what companies are A/B testing, not sure you can learn a great deal though as each site will have its own objectives, KPIs, design and user segments. Rotating banners or versions of the same is really just a way to have more content and more dynamic design but its not really A/B testing.
canadianwriteralmost 7 years ago
By the way - if you are thinking of A&#x2F;B testing, my article has some serious considerations to make before you do:<p><a href="https:&#x2F;&#x2F;kolemcrae.com&#x2F;testing-sucks-right&#x2F;" rel="nofollow">https:&#x2F;&#x2F;kolemcrae.com&#x2F;testing-sucks-right&#x2F;</a>
KenanSulaymanalmost 7 years ago
(2009)<p>That said, it&#x27;s fascinating how archaic websites from just 9 years back look today..
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