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A/B Test - Guess which one of these designs lifted revenue by $2.3 million

2 pointsby hugoahlbergover 14 years ago

1 comment

drtse4over 14 years ago
Obvious in my opinion, mainly because the checkout button didn't need to be so visible considering that the user likely dind't buy anything yet. Search instead leads with more stuff bought. See amazon, the searchbox is the most visible part of the design.