I guess the goal should not be to 'not fear' but to win over the competition by not allowing fear of the bigger size of the competitor.<p>There can be two pronged strategy-<p>* how is my small size an advantage - how can I maximise that advantage? Can i move fast, can i create specialised features which bigger competitor can not focus on and can those specialised features be of high margin? ex- Mac versus Windows in early 2000.
<a href="https://news.ycombinator.com/item?id=17695388" rel="nofollow">https://news.ycombinator.com/item?id=17695388</a><p>* what can the competitor not do, because of the big size? Is doing some of those things bringing me enough advantage to pursue them.
I do not compete with shark, but don't put us in the same tank<p><a href="https://en.wikipedia.org/wiki/Competition" rel="nofollow">https://en.wikipedia.org/wiki/Competition</a>