Boiled down to one sentence: your web site should not be a massive image served from a URL with fifteen thousand query parameters.<p>The best SEO tip is to have a site that is useful for the keywords you're targetting. My website is a boring (design-wise) collection of text, but when people are searching for something on there, it usually comes up pretty high in the results. That's because I'm not trying to make my site "relevant" to people that aren't interested in it.
That's actually fairly useful: it distills everything down into a few basic rules, which is basically about how things should be with this stuff. It's not exactly nuclear physics.<p>The comments on his site are funny. "Put me out of business". If all it takes is a two page PDF to "give away all the secrets", then you were inflating the value of what you sold in the first place.
After reading some of the responses its funny, I hear "seo's inflating their vaule" and "Whats canonical issues" ...<p>1. Some SEO's do inflate their value, honestly most hackers here don't need one; our best clients (mutually beneficial) are the ones who have a site, but its old, out dated and not producing like it should. A lot of people don't have the time to monitor their back links, check their title and alt tags and hunt for more links... If you asked anyone I've ever worked SEO for; they would say I've gave them a great ROI<p>2. Canonical Issues: AKA Keyword Cannibalization, when you have more than one page focused on one keyword. They compete against each other in google, mostly used in reference to the title tag as most CMS's really mess those up.<p>(edited: for mistake)
I have zero issues with this post.<p>That said, I'd have a rough time understanding why anyone would do SEO consulting full-time. Is there that much money in it? It seems like it would be a good side-project but if you were really good at it, it seems to me that your time would be better served running e-commerce sites, blogs, whatever, driving traffic to it, and generating more slightly more passive income.