Dave McClure from Founders Fund gave a presentation September 2009 on Startup Metrics for Pirates during the the London Seedcamp.<p>He defined important point like the AARRR! model (Acquisition: users come to site from various channels, Activation: users enjoy 1st visit: "happy” experience, Retention: users come back, visit site multiple times, Referral: users like product enough to refer others, Revenue: users conduct some monetization behavior AARRR!) Using this model it became clear to me that alle the tools we offer are a product of a hypothesis and analyzing a funnel. The Customer Lifecycle starts with site visitors and has the goal of user retention.<p>Based on this and feedback from our beta testers Reedge is now extended with a funnel tool. You can easily build advanced funnels by user metrics we store or copy actions in your pages that trigger funnel steps.<p>If you installed Reedge already on your site you can now get funnels that are build on historical data. Reedge calculates conversion rates of the entire funnel and shows you how every step imact the next. We also find users that skipped a step and will add those in future steps.<p>As all other features in Reedge: behavioral targeting, personalization, a/b testing, multivariate testing, geotargeting, segmentation also funnels is free to use for all beta users.<p>See original article on http://blog.reedge.com/funnels-for-web-startup-pirates.html