> “And you can start testing [that] by sending them different kinds of advertising to see some kind of behaviour in the [listening] patterns.”<p>There will be a day where you can get a "discounted" automobile that forces you to listen to an advert before you can start the car, and where removing that advert violates the DMCA.<p>A few years after that, the feature will be present on all cars, and there won't be a discount at all.
I'm sure they learned more than what they got into in the article. Or I'd hope so since those are some pretty weak "learnings". Of far more interest is examining the driver's actions and behaviours to determine which family member is in the seat and pick up preferences based on that.<p>EDIT yes hey opted in to be tracked. Missed that on the first read. Really, surprised but quite pleased that they did. Good to see.
The key phrase in the article is "opt-in". If the drivers opt in to such a program, I think you could see some interesting insights w.r.t. advertising and demographics that's been missing from radio (or not as accurate).
I'm wondering how tone deaf (!) they really are. A giant percent of users now streams from their personal device: podcast player, music player that's aware of likes and playlists, navigator app, assistant, etc.<p>I think some people still use that old-fangled radio thing, but they're shrinking into the noise.