Ironically, there is probably a very lucrative commercial market for this technology.<p>- Stock video/photo agencies<p>- Documentary production<p>- Augmented reality<p>- "Reality shows" or live broadcasts<p>The last one I find interesting. We've all seen the superimposed logos on sports broadcasts that project on predetermined surfaces (billboards, behind home plate, etc) but what about random shots of the crowd? Logos on hats, tee shirts and the like will probably be removed/replaced one day at the whim of sponsors.
This project and the technology are pretty amazing great work. However, I have a bit of an issue with the idea these logos are intruding on the record of our lives. Not to get too Ayn Rand on you but A is A, this is the world we live in. Removing - censoring? - logos from record is whitewashing the real world.<p>I'm a big fan of ads from the 50s and 60s what if this technology existed then? A large record of the vernacular of the time could have been wiped from existence. There would be no 'Mad Men' - what would I watch on sunday night? :)<p>Don't get me wrong as art this is fantastic, but I'll keep the record of my life fully intact even if it includes Coke logos at my son's birthday party.