Here's some ways to maybe not do it wrong:<p>* <a href="http://www.kungfugrippe.com/post/553751319/mustache-at-stake" rel="nofollow">http://www.kungfugrippe.com/post/553751319/mustache-at-stake</a><p>* <a href="http://mashable.com/2008/04/18/bad-pr-pitches/" rel="nofollow">http://mashable.com/2008/04/18/bad-pr-pitches/</a><p>* <a href="http://www.readwriteweb.com/archives/pitching_rww.php" rel="nofollow">http://www.readwriteweb.com/archives/pitching_rww.php</a><p>But without the text of your pitch, it's hard to say what went wrong.
There is nothing on that front page of www.adclays.com that is standing out as a reason for people to contact you back. And you have wierd spacing on the periods there. You have a misspelling in the title of the page: <a href="http://www.adclays.com/publishers.html" rel="nofollow">http://www.adclays.com/publishers.html</a> and there is nothing on that page either that stands out as a reason to use you. You can't just put a big moneybag on the page and a screenshot of the login and have people knocking down your door.
i don't think it's very reasonable to expect a response rate greater than 10% without pre-established connections.<p>for that reason, i'd highly recommend creating a list of the bloggers you covet and following their twitter feeds. i'm constantly building rapports with bloggers that could one day prove valuable. i don't need their help right now, but it's never too early to start engaging with them.<p>my advice for the actual message:
-spend as much time on your subject line as the body of the message
-keep the message as concise as possible
-think about why it would interest them<p>hope that helps!<p>-adam