I started a web start-up recently which focuses on the blogging community. I want to know the best way to let people know that we exist. Thinking of a press release, contacting bloggers, advertising. Contacting bloggers is a very slow and tedious process which has yielded no result. Pls advice. Thanks HN members
I had good experience with twitter and facebook (if it is a B2C product) in the past. Press release is also important, but in the past most of related big internet sites ignored our press releases - I think you need to figure out who (responsibly person) to send your pr (e.g. at techcrunch, heise, TR etc...) to be not ignored. If you have a physical product a good way to promote it is to send it to related bloggers and internet sites to test your product.