I have developed a freemium mobile game that is bringing me steady revenue (the vast majority of it is from the Google Play store). I understand my customer base fairly well. I am considering buying some advertising for the game, in the hope of increasing its sales. Does anyone have experience doing this, or has seen some best practices? I'm looking for anything that might save me some time or money - are google play ads better than FB? What are the best analytics tools for such campaigns? Are campaigns best done in bursts, or is constant advertising the way to go?<p>Any other advice/resources would be appreciated.<p>Edit: The monetization strategy is as follows: the game is free to download to try, but you need to pay to unlock the full game.
Offer free copies to review websites, bloggers, on Reddit, etc and ask them for honest reviews of the game.<p>It’s a win-win situation; they get a free game and you get feedback and more awareness about your game.<p>Don’t use ads; if you have to shit all over the internet just for some poor soul to download your game, chances are nobody wants your game to begin with.