A couple of years ago, I needed to find a limo service for an old family friend, for a memorial service. It'd been some years, but I knew of and used to use one of the top two limo services in my metropolitan area. (In my area, in a perverse historical twist, a shared limo ride to the airport was substantially cheaper than a cab ride, as well as pretty much guaranteed timely as well as more comfortable.)<p>I'd heard that this was one business area where fly by night companies, and outright scammers, had been stuffing and, where possible, gaming search engine results -- meaning, given their market dominance, Google results.<p>I searched for the company -- mind you, a relatively large livery service with a diverse and well-heeled customer base, sure to still be in existence -- and sure enough, the search results were full of hits purporting to be them or part of them, or just playing on minor variations of their name. If nothing else, the phone numbers didn't look right to me as compared to my vague memory, formed back when people still dialed numbers.<p>Anyway, eventually I pulled out an old, physical yellow pages I'd been hoarding, looked them up in that, and called. They had changed that particular number, although not to something looking like one of the scam results. They had numbers from back when people faced in-state toll charges on phone calls, and since they covered an entire large metropolitan area, they had at that time registered numbers in several local exchanges, to make customer calls to them a local call (just pick the number having a local or non-toll exchange).<p>They still had the number from the yellow pages, though, assigned to an internal extension, and the person who answered took time out of their day to provide first rate customer service for the family friend.<p>The first rate service was still there. However, finding it through a Google search was a risky venture.<p>I'm not at all surprised that Maps contents is being exploited and gamed. I guess I'll hold on to that old yellow pages book a bit longer.