The article gives the answer early on - the company is still in a phase of change from selling GE Capital - for 20 years they were used to using Capital as a source of excess cash to paper over other temporary market issues elsewhere in the company - they no longer have that ability - so now the cyclical nature of normal business will show directly on their balance sheets and statements.<p>GE will probably be just fine - in a decade.
Well, maybe their "rank and yank" fostered a low teamwork environment or they fired the people who would actually of helped them with the next big thing. Frankly, their management contribution to American business has to be one of their darkest legacies.
TLDR;<p>11,000 words of gossip about GE CEO promotions with no insight into the actual business problems.<p>Makes the authors look like incompetent wannabe "journalists."