Efficiency, you say; what's the Directory Opus equivalent for Mac?<p>> Although there may not be any kind of empirical data about productivity and performance using a Mac computer versus a PC (at least not that I’ve found), it is widely known in business settings that Macs are more efficient to use. If you ask most programmers or others who use computers significantly and who have used both a Mac and a PC for extended periods of time, you’ll find that the large majority prefer PCs. I’m one who fits into that category.<p>Okay, so the author would prefer to use a PC, but uses a Mac because it's more efficient? I'm confused.<p>> Although Macs are generally much more expensive, the return on investment from increased productivity make them obvious choices.<p>None of this is obvious to me. I think the article has a bunch of good newbie tips, but when I read that bit, I was reminded of the image at the top, of someone scratching their chin in deep contemplation at an empty screen decorated with cold coffee and a house plant. And a camera facing up with the lens cap off :/<p>edit: oh god I only just saw the drawing under his right arm. I think this may be <i>too</i> productive for me, this guy is moving way too fast.<p>And please, tell me the thing to the left is some kind of weird huge coffe jug thing (which is completely full even though he poured some of it into the cup), and not, say, a high aperture zoom lens without cap facing up.