Recently I came across a marketing framework term called as KLTE which means Know, Like Trust & Engage.<p>1: Know - Things you do for people to know you<p>2: Like - Things you should do for people to like you<p>3: Trust - Things you should do for people to trust you<p>4: Engage - Things you should do for people to stay with you<p>I think this framework is pretty useful for all internet startups and especially SaaS startups. I am preparing an exhaustive list of all channels. Would appreciate if you people can join in making this a wonderful resource.<p>Google Spreadsheet Link:<p>https://docs.google.com/spreadsheets/d/1VGjqTdzWdEhcLd-TnlfymH02rDqFdsd5SkM--Ey7gnI/edit#gid=0