Companies pursuing ethics will always be a trap.<p>First, for every ethical pursuit, a company must match it with a similar or greater effort to advertise it.<p>If the advertising is ethical, well, it might not work very well. But, ethical advertising might be another effort worth advertising about?<p>The thing is, companies will always be looking to replace material sacrifice with scalable idealism. Ethics don’t work that way.<p>Ethics concern big sweeping systemic complexities, but approaching them as so is <i>never</i> going to work for a company. If companies want to go big, it’s going to be in the mind, not in the bank.<p>The best solution for companies is to choose one or two issues and go all in. Why? Because that’s all it takes!<p>Human beings conceive of ethics as the big intertwined things that they are, and in a world with such little interest in ethics, addressing one problem in a big way is enough to get a company the gold star approval.<p>Also, companies can just trash everything else at that point!<p>Companies are for profit. And that’s not changing any time soon.
> start taking action<p>No please. 2018 was enough of a taste as to what "action" means to companies. They are simply spineless against media back lash or a small minority of users complaining.