Recently I’ve launched an app on the App Store which has had reasonable success and is getting great feedback from customers (5 star ratings etc).<p>I’ve had a number of agencies contact me to say they could increase downloads via App Store optimisation. What are everyone’s experience of attempting App store optimisation for SaaS products?<p>Specifically on the iOS App Store and in recent times (last year or so)? Has anyone actually seen a good uplift in new users and downloads?<p>With limited funds and time, I’m reluctant to expend $ on an activity which may turn out to follow a lot of the old-school web SEO scams and waste resources. Is ASO a good way to grow an app-based startup?