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Ask HN: How to price your product?

1 pointsby chr15over 14 years ago
Hey HN,<p>For all of you who charge for your product, how did you determine your price point(s)? Any good book recommendations on pricing and strategy?<p>The industry I'm building my product for currently has one player that dominates the market. I don't want to price my product lower than theirs because 1) it may lead to a price war 2) lower price is not a competitive advantage<p>If I price it higher, it may signal that my product is of higher quality. However, some people don't use my competitor's product because they say it's too expensive.<p>So do I price it the same? Slightly lower? Slightly higher?<p>I know I'm being very vague, and price will also depend on the type of customers and market. What are some things I should consider when pricing my product? If you need more details please leave a comment.

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