The cell phone market has matured, the rate of innovation has slowed and the need to update your phone at every release has subsided. Apple has recognised this, they have better long term support for their phones then any other manufacturer that I can think of. As an example I have given my son an old iPhone 5S that my wife got in 2014, it had been sat in a draw for a couple of years but a good charge and an update has made it like new, it is running the latest iOS like a champ. Apple is taking a hit on sales because it is making an effort to support it's products long term. Now for me as the consumer I'm prepared to pay a premium for my phone because I know it will last 3+ years.
5 months ago: [<a href="https://www.forbes.com/sites/dantedisparte/2018/08/06/apple-and-the-rise-of-the-trillion-dollar-firm/#53aa6f1b631d](https://www.forbes.com/sites/dantedisparte/2018/08/06/apple-and-the-rise-of-the-trillion-dollar-firm/#53aa6f1b631d)" rel="nofollow">https://www.forbes.com/sites/dantedisparte/2018/08/06/apple-...</a><p>1 day ago: [<a href="https://www.forbes.com/sites/stephenmcbride1/2019/01/21/the-end-of-apple/#25c7e0606dc0](https://www.forbes.com/sites/stephenmcbride1/2019/01/21/the-end-of-apple/#25c7e0606dc0)" rel="nofollow">https://www.forbes.com/sites/stephenmcbride1/2019/01/21/the-...</a><p>It seems a bit ridiculous how, in a span of 5 months, Forbes decided to publish an article about the "End" of the most valuable company in the world.
Apple's stuff just works (mostly) - but at this point any iPhone that's come out since the 5S does the its job pretty well (mail, navigation, social media, browsing & gaming.) Apple has let off the gas pedal. It's far from dead, but I don't see myself upgrading my iPhone X for several years because there's nothing on the horizon that would make me shell out $1000+. A foldable phone? No thanks, I have a tablet for that. Augmented reality? Another gimmick like 3D Touch, etc.
The news of my death has been greatly exaggerated. Mark Twain<p>The end of Apple, Microsoft, Facebook, Google, Amazon, Bitcoin etc but for every startup that grows, they spend 40% of their revenues in ads on Ms/fb/Amazon
it wont be but i hope they hurt. they used to be the company that produced a great product at a slight markup. Their markups have gotten ridiculous. Also their pushing of design into absurd territory where laptops got more dongles on it than a spider has legs. Its like really , thats the most elegant thing you could come up with?
$199 + contract with carrier<p>The monthly service charges being inflated to pay off the difference<p>All stocks have tanked in the last few months<p>Some cherry picked facts to peddle a narrative<p>There isn’t a year that goes by without some reliability flaw being found in hardware or software for all the vendors<p>What’s dying is the inflated emotional love affair with Apple. Jobs launched a few stinkers with glaring defects, but people overlooked it due to their dying love affair with Microsoft after XP worms and other security issues<p>Apple will still make oodles of money and people will still buy in enough to justify their prices
Smart phone industry will soon enter its adolescent and will show the sign of maturity. Also, smart phones became (or sold as) fashion device compared to computing devices (like computers, laptops etc) in previous decade, which were more like utility. Fashion changes every year, utility does not; may be the market is getting to that maturity too.