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Startup marketing lessons learned: adwords is only the beginning

48 pointsby fearlessover 14 years ago

3 comments

jscoreover 14 years ago
"and finish with a little-known traffic tip I’ve never told anyone before"<p>Nice post. I wonder if replacing "tip" with "secret" would improve blog signup conversions.<p>Also, please add email subscription so I can get emails of new posts.
Andrew_Quentinover 14 years ago
"Yes, I’m talking about banner ads and yes, they still work."<p>I am quite unsure as to why I should take your word for it.
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DJNover 14 years ago
I'm surprised the author didn't talk about using inbound marketing techniques such as articles, infographics, whitepapers, ebooks etc<p>I've also got mixed feelings about "retargeting". On one hand, it's great because it keeps your brand omnipresent. On the other hand, it can really bug the hell out of existing customers. For example, I'm an existing Grasshopper subscriber but their insect ad keeps following me everywhere. I wish I could squish it!
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