The space you're competing in:<p>- Consumer product and tech reviews, vs heavyweights like "Wirecutter, Consumer Reports, Cook's Illustrated and Crutchfield" as you mention, and also TechRadar, TomsGuide, Lifewire, etc<p>- That's not as difficult as credit card or insurance industries, but there are sophisticated players. Do you truly believe your page on "best video doorbells" is a better result than ConsumerReports.org's?<p>Your site:<p>- Has 121 backlinks from different domains (great). But Wirecutter has 20,000+<p>- Has links from big press, which is cool, but topically relevant linking sites is important as well<p>- Is thin on review pages. See your wireless earbuds page: <a href="https://www.goodcheapandfast.com/articles/best-wireless-earbuds" rel="nofollow">https://www.goodcheapandfast.com/articles/best-wireless-earb...</a> vs the #1 organic ranking site for "best cheap wireless earbuds" (4,000 searches/mo): <a href="https://www.techradar.com/deals/the-best-cheap-wireless-headphone-deals" rel="nofollow">https://www.techradar.com/deals/the-best-cheap-wireless-head...</a> (very important)<p>- Doesn't have many links to individual pages, so you're not seeing page level link signals, mainly just to the home page (very important)<p>- Is young, and while that's only one small part of it, is still part of it<p>Google broadly ranks on:<p>- Matching intent of query to the best page that serves the goal of the user, and is constantly testing - this does not mean they always reward long blog posts, as it depends on the intent of the query<p>- Topical authority and relevance - combination of keyword usage, topic coverage, etc<p>- Seems to reward topically relevant sites more than generalist sites, see the About.com split into different entities case study (though not always)<p>- Quality of backlinks at the page level, and also the domain level<p>- Relevancy of backlinks at page and domain level<p>- Quantity of backlinks at page and domain level<p>- Other link factors like referring link anchor text, placement on referring page, etc<p>- On-page optimizations (title tag, keyword usage in content, internal links, headers)<p>- Tons more, but the above cover ~40-90% of the factors, depending on query, industry, competition, intent, etc<p>Congrats on the press and growth!<p>If you truly want to optimize for organic, look at what competitors are doing, page by page, and model off them, with your own unique angle. Content & links, content & links, and repeat.