Contrary to what these companies are saying, I think this is going to be great for customers. Amazon just pushes its own home brands to no end and I have little faith in the ratings and reviews of these brands. These are all Amazon's own brands: <a href="https://www.amazon.com/b?ie=UTF8&node=17602470011" rel="nofollow">https://www.amazon.com/b?ie=UTF8&node=17602470011</a>