The plus side, cost would be lowered. However, including me, I don't want to walk off the streets with clothing that look very similar to others. In some ways, clothings that I like may not have enough appeal to others (due to tastes, body shape, occasions, etc.) which may end up never voted enough to get produced. Fashion is not some democratic voting, which minorities and extremes should be respected as much as majors.<p>So in the end, it boils down to whether they can get the amount of "votes" required to be as low as possible, which could enable more designs to be manufactured.<p>P.S. As a side note, shops in China selling through <a href="http://taobao.com" rel="nofollow">http://taobao.com</a> can make that happen already by moving the cost of production so low that prior buying is not a requirement, as the cost of keeping stock is very cheap.
A) As mentioned, -ly is a terrible naming convention.<p>B) This reminded me of this: <a href="http://www.ted.com/talks/johanna_blakley_lessons_from_fashion_s_free_culture.html" rel="nofollow">http://www.ted.com/talks/johanna_blakley_lessons_from_fashio...</a><p>High fashion frequently succeeds on brand name alone. Knockoffs are allowed to completely copy a style - but since they can't take the brand name, they fail. People buy Se7en jeans because they're Se7en jeans - and that's about 80% of it. The other 20% is because they look good. This startup completely ignores that thought process.
I like the concept, but it doesn't mention sizing. It seems like it would be crucial to get your measurements right because there'd be little or no excess inventory. Unfortunately as someone who's done that knows, you don't always get the sizing exactly right.<p>I read a couple of years back about a store in London that was using a laser scanner to precisely measure customers and then making them perfectly fitting jeans for something like £300 a pair. It'd be really cool to see something like that but with an XBox Kinect doing the measurements.
I am curious how those design being produce. There is many restriction on mass producing cloth. And how can I vote on the textile by looking on the photo?
<a href="http://www.garmz.com/" rel="nofollow">http://www.garmz.com/</a> effectively does the same thing in the UK.<p>With both companies why go high fashion instead of mass-market Tween / young buyers style?<p>That would seem like a clearer path to take to get some serious scale and attention, especially with the clear connection to FaceBook / social media you guys have implemented.<p>That feels like a clearer path to exit too - a big box store would LOVE their retail to transcend internet / social media.<p>I'd like to hear your rationale about pursuing high fashion - margins? Built in audience for the boutique designers?