Interesting but possibly flawed exercise. It would be good to show the entire set of brands sorted from bottom (i.e., good) to top (i.e. bad).<p>I sorted the data and present here two groups:<p>1. This is a sample of supposedly the most satisfying, from the best on down (er, up): TGI Fridays, Best Western, Zenith Electronics, JVC, Chili's, Denny's, Hampton Inn, Olive Garden, Applebee's, Sams Club, Yahoo, AOL.<p>2. By contrast, here is a sample of some of the worst, listed from the top (high dissatisfaction) on down: Wikipedia, Apple, Nokia, Facebook, Volkswagen, YouTube, Amazon, Nike, Sony, Ikea, Range Rover, Rolex, Porsche, Google, Netflix, Louis Vuitton, CNN, American Express. Wall Street Journal, Intel.<p>Group 1 and 2 do not overlap in their scores.Meaning that Intel (the best of the worst) is at 404, with a higher dissatisfaction rating than AOL (the worst of the best).<p>This grouping does not make sense to me, because if you showed me the two lists above and asked which of these two sets had better satisfaction scores, I would have picked Group 2 over Group 1.<p>What could explain this? Perhaps there is demographic skew, in that down-market brands (Dennys, Sams Club, Zenith) are not talked about as much among upscale social media people, who would rather complain about Apple, Sony, and Porsche.<p>Or perhaps there is a mismatch of expectations. People expect the premium brands to deliver more, and complain loudly when they fall short in the slightest. And conversely, perhaps people expect a mediocre experience with downmarket brands.