There's a dangerous trap here, which is use internet-meme vernacular to shorten your pitch. I think the example fails due to this:<p>"lefora.com is forums made easy—it's like blogger for forums"<p>I need to know what Forums are, what Blogger is, and what they mean.<p>Compare this to Google:<p>"access to the world's information in one click"<p>I'm playing around with mine:<p>"Get more out of your calendar than you put in."
Sanj, the point is that you are pitching media or VCs or someone whose attention you need to grab quickly. If you are talking to someone in the media who doesn't know what forums or Blogger are about a tech start-up asking for coverage, you are probably talking to the wrong person.
Here's the one I have coined recently, trying to explain to my friends why I bought Dyson vacuum:<p>Dyson is the iPod of vacuum cleaners.<p>How's that? :)