From: <a href="https://developers.googleblog.com/2018/03/transitioning-google-url-shortener.html" rel="nofollow">https://developers.googleblog.com/2018/03/transitioning-goog...</a><p>> We're excited to grow and improve the product going forward. While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination.