"Ever get nervous leaving iPad around with your email account logged in?"<p>Please don't use Apple's insufferable house style of ditching articles and possessives when mentioning the physical device.<p>Thankfully you use "an iPad" and "your iPad" elsewhere, you just need to be consistent.
The website could really use some work for those users trying to browse it on an iPad. The paging indicators imply that the user should be able to swipe, but in actuality, the user must wait for the timed change, or try to hit one of the extremely small pips (well, extremely small for mobile browsing)<p>Creating a positive web experience for actual users of the device you're selling to is critical.
I think you should add app icon and/or some kind of logo on the website.<p>Now it's a bit confusing:<p>> Switch lets different people ...<p>And people start thinking: Switch? What is Switch?<p>---<p>Take a look at: <a href="http://www.apple.com/ipad/" rel="nofollow">http://www.apple.com/ipad/</a>
See? iPad. The biggest text on the page.<p>By the way Switch is a very cool name for an app so use it a lot :-)
I'd lose the "mechanical teeth" branding unless it actually has something to do with anything - and even in that case, put in a corner somewhere.<p>You appear to have something usable as "porn mode"; have you looked into keywords like "ipad private browsing"? I'm not sure you want the business, but...
Here's the sort-of: it's a multi-user web browser rather than full fast-user switching but (at least for me), that's 90% the same thing.<p>It's implemented with some nice UI and cookie swapping.
Out of interest, do you have any plans to launch for other iOS devices too? If not, what are the issues? I understand there would be some UI work involved, and I can see its strongest pull would be on the iPad, but I think it could carve a niche on other iOS devices too.<p>(As an aside, it's interesting how natural "iOS" sounds these days. "iPad" too.)
Atomic Browser has a private browsing mode and PIN protection, but not user switching. That probably means they could add user switching reasonably easily and be a direct competitor.<p>But they also add tabs, gestures and so on.<p>Do you add any other features to mobile Safari, or do you plan to?