Does anyone know exactly how they develop this listing of innovative companies? It seems like this was just a survey that I'm assuming they shipped out to certain people across industries. But how insightful is this actual list? It's basically just the biggest, most popular, highest market cap companies out there. Is Google really the most innovative company? I guess I can't help but give something like this a big eye roll, because it all depends upon what you consider to be innovative. I think people are also biased towards innovation that is technically based when you can have process innovation or thought/conceptual innovation. Overall, I'm just not sure that this tells you anything interesting or exciting.