-Should be able to click on the scrolling pics which takes to product.
-Perhaps a stronger tilt toward product vs. store feel; is this about the product or the company?
-I feel green.
-More application pics of product might help; arranged/presented appropriately.
I think the general site layout is good overall format, but the design could use a lot more polish.<p>I would suggest maybe a subtle texture for the background, a tighter color scheme (see <a href="http://colorschemedesigner.com/" rel="nofollow">http://colorschemedesigner.com/</a>) and sexier typography.<p>From an e-commerce perspective, I might suggest you put your main product more prominently on the front page with and add to cart button or view more button, instead of the slider.<p>also, the area below the slider is a bit cramped in my opinion.