Hi HN,<p>Founder and main developer here.<p>I've built this because I wanted to have a smart comparison matrix generator without spending a minute on the logic and necessary orchestration.<p>For the record, the examples you see in the landing page where built using this generator.<p>Basically to make your own Matrix you need to:<p>- Declare the Elements and Groups you'd like to compare,<p>- Create Qualifers and Affinities to link them (thing 1 "likes" thing 2),<p>- Create a Matrix and select which Elements or Groups you want to compare,<p>- Voilà!<p>Once done, your Matrix becomes live: any change to its Elements or Affinities will be cascaded down to it automatically.<p>Some sample data is already loaded when you sign-up so that you can play around to give you some idea on the concept.<p>Don't hesitate to give the free version a run, it's ad free with no time limit, and any thing you do remains private in your own Workspace (no sharing).<p>With any paid version you get the possibility to publicize your matrices so that you can embed them in your own website.<p>AMA, suggestions and critics are welcome.