They made a conscious decision to not go after mainstream Hollywood talent this time. They needed it for credibility and marketing in the past but at this point the GTAIV marketing machine did just fine without Samuel J Jackson or Ray Liotta doing voices. Talented voice actors are a <i>much</i> better deal than A-list Hollywood talent for voice acting. The real shame is that voice actors are so underpaid by the market. Billy West, who voices Fry and many more on Futurama, has talked about this in various forms of media.
<i>hen they’re making hundreds of millions of dollars, and we don’t see any of it. I don’t blame Rockstar. I blame our union for not having the agreements in place to protect the creative people who drive the sales of these games.</i><p>I wonder if he realizes what would happen if their union actually tried to enforce such an agreement. The video game industry, unlike the film and TV industries, can easily walk away from using union talent at all.
He got exactly the amount of money he requested. $100K is a lot of money considering that there are thousands of others that would have done the same work for a fraction of that.