The key to selling to non-technical people is to speak in their language. This usually means that you should have deep domain expertise in the niche where you are selling the product.<p>Also, make sure you can clearly articulate the problem you are addressing and how your solution tackles that. If you know your market well, you shouldn't need to convince them that the problem is real - they should be feeling it everyday.<p>Your solution should be simple and fit into their existing workflows. And finally the pricing should be something that fits in their budget.<p>If all of these are true (and they should be for your SaaS product to be successful) then the only challenge you should have is getting in front of your customers (ie. distribution) and not closing the sale.
Depends on who your target market is.<p>See how salesforce.com launched:<p><a href="https://www.businessinsider.com/marc-benioff-salesforcecom-chief-has-pulled-some-crazy-stunts-2012-3" rel="nofollow">https://www.businessinsider.com/marc-benioff-salesforcecom-c...</a><p>Note that the "No Software" idea was compelling to non-technical people because if you run Salesforce you don't need to have a technical staff to run it.