One notable exception are ascended memes, i. e. when a company is the target of a meme and ends up embracing that same meme eventually.<p>Details:<p><a href="https://tvtropes.org/pmwiki/pmwiki.php/Main/AscendedMeme" rel="nofollow">https://tvtropes.org/pmwiki/pmwiki.php/Main/AscendedMeme</a><p>Example:<p><a href="https://twitter.com/sonic_hedgehog/status/609115871747833856" rel="nofollow">https://twitter.com/sonic_hedgehog/status/609115871747833856</a>