> We measure up to 48 data points when people read or watch content, to understand how it is consumed and provide insight from that.<p>I wonder what data points those are, and whether that's GDPR compliant. I assume they have a pretty solid fingerprint with that much data.<p>It's a valid point, however. Incentivized traffic has always been full of bots, unless you add tough verification steps (aka captcha, answer questions about the content etc) at which point you'll have to pay a lot more for people to jump through your hoops.
This is a bit weak/clickbaity, it basically is "we got weird traffic" and TLDR its some people with macros and a couple browser windows... Its not "bots are posting fake news" its more like "they're real fake clicks on ads"...