They're playing it safe. I don't understand what the outrage is here. Apple launched the iPhone back in 2007 and took it slow, learning from their mistakes, to build the iPad in 2010. Its a very different user experience, despite being a glorified giant iPhone, it really is a completely different use case. When carriers and hardware people get involved, unfortunately when we're talking about Windows devices, things get notoriously nerfed. Sure, you get every feature known to man in a tablet, but the battery lasts an hour or two and the build quality is terrible. As a colleague put it, it lacks "sex and sizzle". They need to get this right the first time, or at least mostly right, much like they did with the Xbox.