I think the 1000memories guys might be trying a bit too hard in their attempts to memetically engineer attention-grabbing headlines.<p>A few days ago it was an appeal to standard-issue "the guvernment is messing with our internets!" rage: <i>"The Law That Tries To Make Facebook Part Of Your Will"</i>. Now it's a shoehorned-in, tacked-on Star Wars reference as a way of talking about some design changes.<p>It's not that these aren't attention-grabbing headlines, it's just that it's a bit too transparent, and the actual articles don't deliver once my attention is grabbed.
What the hell? I was quite impressed by the original 1000Memories' look (the simple 2/3 colors gradient background that looks like the inside of a pearl shell). Now with all the shining blue buttons it looks like a tech webapp.