I mean, not secretly. Amazon is very explicit that it saves recordings of all commands for training and personalization -- you can even manually review and delete them, or disable them completely.<p>And obviously if you have your children speak to Alexa, it will record them too. Same with visitors in your home. It's not a secret... it's how it works.<p>Alexa does support voice profiles. But it's certainly not perfect -- voice identification can be hard even for <i>people</i> to do (depending on similarity), <i>and</i> there's a huge leap from distinguishing <i>between</i> pre-identified voices, versus determining if a voice <i>is</i> one of those and not one of billions of other people. And there's <i>certainly</i> no magic way to analyze a voice a determine that it's 12 (not allowed) or 13 (allowed).<p>So I'm not exactly sure what this lawsuit intends to change?<p>The only thing I can imagine is perhaps to allow disabling voice recordings per voice profile, so you can create a voice profile of your child and then do that -- but intriguingly, Amazon says voice profiles can only be created for users 13+, so there's presumably something legal here.<p>But really, if you don't want your kids (or visitors) using Alexa, either tell them not to use it, or don't have one in the first place. I really can't see how this is up to anyone other than the parents?
Important to note that if this allegation is true, it means Alexa is recording <i>everyone</i> and storing it indefinitely, not just children. The lawsuit just says children because children have more privacy protections than adults so it's easier to win a case when children's rights are being violated.
The critical question clearly seems to be what evidence do the plaintiffs have?<p>Presumably, the plaintiffs could at the least have records of various advertising that is uncannily targeting related subject matter to what the children may have been consuming and outputting, though I wonder how they could prove that the children didn't inadvertently activate Alexa and provide this data. Perhaps that is enough to subpoena Amazon?<p>It seems like the marketing industry will be at the front line of the battle over what age is enough to give your own consent in many aspects of life, and I personally am standing on the other side of that line.<p>I hear that some scandanavian regions have laws prohibiting adverters from targeting children, and I wonder how tech companies will deal with such restrictions.
Someone in my network who is in marketing at Alexa accidentally linked to one of these articles instead of an internal blog announcing a new feature for kids.