Dear forum,<p>I am considering an offer to join Amazon Alexa. Do you think Alexa is/will be a success? Do you have numbers on its active users?<p>For me, it all comes down to whether there are, or will be, use cases, which will be multiple times better doable with Alexa, than with an alternative product/behaviour.<p>Pro Alexa:
-huge Amazon management attention and budgets
-100m sold devices. And people who use it buy 5-10% more Amazon products
-ecosystem with a lot of abilities, and machine learning will put further fuel to the fire
-you can do cool things at work with great people, regardless of whether it will be a business success<p>Contra Alexa:
As far as I am aware, there is no real great use case so far. Many people like it as a goodie, but I don’t know of anyone who doesn’t want to live without it. Top use cases seem to be setting a timer, asking for music, or asking for weather. You don’t need a 1000+ people department for that. As such, I am afraid that it will be a business failure.