They chose Tumblr as the "Best Little Company" for
2010, and their track record for this award is pretty good:<p>2009: Aardvark<p>2008: Zoho<p>2007: Twitter<p>2006: YouTube<p>2005: 37signals<p>2004: Flickr(Ludicorp)<p>Look at these "little companies" from just a few years ago. I love the new speed of business.
> <i>The original plan of CrashCorp was to create mobile games using augmented reality, but the young company soon learned that the hardest part was developing the back-end geolocation infrastructure that would support their applications.</i><p>Geolocation technology is around for decades, with widely supported standards and a number of open-source servers available. Augmented Reality in the other hand sounds very challenging, due to image manipulation and dealing with an environment with limited resources (mobiles).<p>Am I missing something?