Last years book "Never Lost Again" is a good account of the Keyhole/Google Earth/Google Maps story. (<a href="https://www.amazon.com/-/dp/0062673041/" rel="nofollow">https://www.amazon.com/-/dp/0062673041/</a>)
Interesting side-note for anyone seeing a paywall, if you set Safari to only ever use reader mode on techcrunch URLs it appears to bypass that completely.