23% of Subscribers Would Drop If Netflix Had Ads

Only 23%? That's disappointing. Adding commercials on top of their shrinking library and recent price hike would amount to spitting in the face of subscribers.

I would be very surprised if the actual attrition rate was anything close to that high.<p>People are likley to overstate how they would react, even measuring how poeple say they will react is incredibly difficult - depends on wording of the question, the context, etc.

No they will not. Netflix might do a boiling frog thingy, but pressure over quarters for rev growth will be their doom

I think it&#x27;s more like 23% would drop if there was a cheap competing service that had all Disney content on it.