I actually like the idea of this type of hyper-local "social networking", but I think my fear of it being run by Google is valid. I would love to see another company do well at this, but I'll be skipping over Google's iteration.
> Shoelace is currently in an invite-only testing phase<p>So Google is using their proven method of building a social network. It's proven to not work, mind you, but it's proven.<p>Are there any reasons why Google might be doing this apart from broken incentive structures?