It's quite a long URL, so not really "tiny".<p>The idea itself has been tried several times before. CompuServe (or was that AOL?) was one of the first to have keyword-based navigation. A few years ago, I met an entrepreneur in London, UK, who was building a company through which you create a unique number for yourself, and that gets associated with all your contact details - sort of like a phone number but to all your contact details (a bit like a LinkedIn public profile I guess). There are other variations.<p>Personally, I find this way of navigation weird and I don't like it. Also, the domain name your service uses (oneryng.com) doesn't really brand the service in a useful way (but I do love the domain name!).<p>Also, what's your unique selling proposition? I can't see one!<p>Apologies if I seem a bit blunt. Please correct me if I misunderstood something.
I wouldn't use it just because the keyphrase is mutable. It is bad enough that TinyURL obscures the destination, but with the possibility for the destination changing without even the submitters knowledge makes the service completely untrustworthy.<p>Maybe I'm missing something...