They did $35m in sales last year:
<a href="http://www.cnbc.com/id/40842683/CNBC_s_Sports_Product_Of_The_Year_Power_Balance" rel="nofollow">http://www.cnbc.com/id/40842683/CNBC_s_Sports_Product_Of_The...</a><p>Whether you like their product or not, they've created something consumers want to buy.
"magic" devices to make you healthier/perform better/more wonderful have quite a long history of making money so with the right person probably is a great investment and there is a whole world of people investing in this, that and the other outside of the valley.