So this is in the context of privacy, data breaches, cookies and all that. Google relies heavily on ads, I presume much of their revenue is dependent on ads network.<p>To tackle privacy concerns and user data collection. If Google hypothetically considered to get rid of user data, they'd need another income source. Would a subscription be something you pay for? Sure, they wont customise search results, maybe at worst (?) you end up like DuckDuckGo.
No. If a multi-billion dollar company completely overturned its revenue model, it wouldn't be the same company anymore. And the billions of people who have used their services for years wouldn't be happy with suddenly having to pay. Can some subscription services work for some people and some products some of the time? Sure. But Google has so many services, coming to so many people for free, and making them so much money from ads, that even the hypothetical is ridiculous.
I hate the Google model, but the appeal of everything in one place is too high for the lazy!<p>The only way I see this changing and people shifting to an alternative search engine is if that engine is 10x better in terms of results...