What happened Facebook? - you used to be cool.<p>Steve's argument is about usability - which is sensible. But ultimately Facebook will lose it's awesome power before it even really deploys it, because it'll cease being cool. Choosing a suite of social software is just too much (and increasingly so) - a question along the lines of: 'What social network shares my values and will define me appropriately as a person'.<p>Actually - it makes me think that the decline of Google fervour as so much hype. Google never really was cool. They were always just nerds running algos to make stuff easier for folks. I use google not to signal to others my social status. I use it because I want to know stuff. Sure they can always stuff that up. But at least they don't have Facebook's Achilles.<p>Good learnings...<p>Value != Cool