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A pop of color and more: updates to Android’s brand

65 pointsby thsowersover 5 years ago

15 comments

elefantenover 5 years ago
Curious about the frequency of this negative feedback. The dessert-themed releases were iconic. Anecdotally, international folks generally seemed to love it even when they didn&#x27;t understand a given name. Google campus has a neat collection of statues representing each one...<p>This really feels like letting the cart lead the horse. Someone will be unhappy with any choice. They could&#x27;ve added secondary designations (included in preferences and packaging) to solve most of the confusion problems.<p>But this anodyne, sterile style seems to be the best Google can muster these days.<p>Another example: I&#x27;ve watched their Stadia Connect videos in which they attempt to pitch their upcoming gaming service to the consumers. They too have come across completely sanitized and robotic -- reminds me of corporate entertainment news doing formulaic red carpet interviews.
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roryrjbover 5 years ago
I started using Android with the Orange San Francisco, as it was branded in the UK, &quot;underneath&quot; it was the ZTE Blade. It was a very cheap device, but you could unlock the bootloader, install a custom recovery and a custom ROM, it was great. The custom ROMs had much better performance than the standard software, removing all the bloatware that the operator included and you could upgrade to a later version of Android. It came with 2.2, iirc and you could get 2.3. There was a massive community surrounding that particular device on Modaco, similar to XDA Developers I guess, but run by a handful of people (or one guy, not sure) for those who aren&#x27;t aware of it. I started programming when I was 13 or 14. The school I went to was pretty good in this regard, or maybe that was standard, but they taught Visual Basic as part of the IT classes. In my spare time I got a copy of Borland Delphi from a magazine and started hacking on Object Pascal. I created a GUI for an encryption library, for absolutely no reason other than why not and I even got some responses about it. I was browsing Sourceforge, Freshmeat and Slashdot around this time, to be featured anywhere there would be amazing. Well soon after this I completely gave up on programming for no other reason than I was a teenager and probably became more interested in Extreme Metal more than anything else. Android and the hacking communities on Modaco and XDA Developers got me back into programming. Early Android was a place where you could modify and experiment to your hearts content. I mean even back then you had to get the right device, i.e. don&#x27;t get a Samsung. As time went on, then came along CyanogenMod, to be honest it was probably there when I had my ZTE Blade, it probably wasn&#x27;t supported and I hadn&#x27;t heard of it yet. But it was truly a golden age, maybe not secure. As time has gone on, Google has locked down Android with every release, it has become homogenised and now they are now naming Android Q, Android 10. Alongside Windows 10 and mac OS X (10), just how corporate and unoriginal can you get. I get that Google is a company and Android is essentially a product, I guess all I&#x27;m saying is, I just miss those early wild heady days.
wvenableover 5 years ago
I&#x27;m glad that version numbers will be more prominent with Android -- even right now I have no idea which dessert OS I&#x27;m running on my phone. I have an older (but still great) Android tablet and again I don&#x27;t know what it runs either.<p>Almost every other product I own I can tell you it&#x27;s major version number and it&#x27;s relative place among versions. How many versions old is my tablet vs. my phone -- I can&#x27;t tell off the top of my head.<p>It might also help consumers as there are still Android products being sold with &quot;Kitkat&quot;.
ccccpppppover 5 years ago
People would ask me: &quot;Do you have Oreo?&quot;<p>And I would say &quot;Don&#x27;t know, let me check&quot;, but in Settings&#x2F;About&#x2F;Version it would show &quot;7.0&quot;.<p>Then I would need to Google what number Oreo is.
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mrbonnerover 5 years ago
My first thought from whatever announced by Google nowadays is either along the line of “Hmm... some PMs or visual designers got really bored” (Gmail for example) or “someone needs a project for a promotion” (Allo for example while Gtalk or Hangout was great)
antirezover 5 years ago
Never liked the sweets names because they are confusing and is hard to tell how old a given release is from the name. I&#x27;m for the numbers, also the new logo is better. Good changes IMHO.
saagarjhaover 5 years ago
Looks like Google couldn’t think of a good dessert that started with “Q”.
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sandGorgonover 5 years ago
I&#x27;m in India. Nobody here has ever eaten a Nougat. But everyone knew (at that time) that their phone was &quot;latest Nougat&quot;<p>I dont understand why they couldnt have done both. Apple has precedent here &quot;Mavericks 10.9&quot;, &quot;Yosemite 10.10&quot;.<p>Google could have mandated brand guidelines to adding version number - &quot;Oreo 8&quot;, &quot;Pie 9&quot;, &quot;Quiche 10&quot;. There is the aspect of fun and brand and a cognitive construct together.<p>Incidentally, this already happens - check out this phone <a href="https:&#x2F;&#x2F;www.amazon.in&#x2F;Nokia-6-1-Plus-Black-Storage&#x2F;dp&#x2F;B07T4VRYS8" rel="nofollow">https:&#x2F;&#x2F;www.amazon.in&#x2F;Nokia-6-1-Plus-Black-Storage&#x2F;dp&#x2F;B07T4V...</a><p><i>Android v8 Oreo operating system with Qualcomm Snapdragon SD 636 quad core processor</i>
evolve2kover 5 years ago
Combined with [1] I get the sense (wiff) that Google is in full on marketing (propaganda) mode right now. Time to distract and polish all the things.<p>This update to the logo while bringing a simplified consistency, lacks strategic focus or any refined brand narrative.<p>[1] <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=20767891" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=20767891</a>
egypturnashover 5 years ago
How does &quot;Android Q------&quot; translate to &quot;Android 10&quot;? Q is the 17th letter of the alphabet.<p>Oh, apparently the code names often changed with a point release. I am looking at [Wikipedia&#x27;s list of Android versions](<a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Android_version_history" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Android_version_history</a>) and there seems to be absolutely no pattern to whether or not a .1 release changed the version name - 4.1 through 4.3 are Jelly Bean but 4.4 is Kit Kat.<p>This bugs some part of my brain far more than it ought to.
ToastyMallowsover 5 years ago
Windows 10<p>Android 10<p>Mac OS X (10)<p>Hopefully Android will move past version 10?
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mhdhejaziover 5 years ago
They should have switched to year based versioning. It makes a lot of sense for products that have a major version every year like Android, iOS, and macOS. &quot;Android 2019&quot; would be far easier to remember than a random number, and you can tell how old a version is right away.
pier25over 5 years ago
It&#x27;s a bit boring and serious, but I think that&#x27;s exactly what they were aiming for. Specially since Google is now taking app reviews more seriously in both the Play Store and the Chrome Web Store for Chrome OS. Android has a reputation for being a wild west compared to iOS.
intopiecesover 5 years ago
I am surprised that this did not come up when the branding of the releases started. Localization &#x2F; Product Marketing usually has a hand in everything.
wideasleep1over 5 years ago
Why accept this when we can defy the master? Let&#x27;s continue to choose (vote?) a dessert name, use and propagate it (even to media) as if nothing has changed? We create our own reality.
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