A recent New Yorker article "The Truth Wears Off" is based on the same mathematical fact - that statistical tests are being used wrongly in psychology experiments and (more worryingly) in clinical trials.
<a href="http://www.newyorker.com/reporting/2010/12/13/101213fa_fact_lehrer" rel="nofollow">http://www.newyorker.com/reporting/2010/12/13/101213fa_fact_...</a>